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Berluti
Project type
Global Design
Date
January 2024
Biases
On a walking trip, the concept of
rhythm is essential.
It is unique to each individual and manifests as pauses, reflection, and mindfulness.
Rhythm is a fundamental principle that structures and organizes the flow of things.
It brings fluidity and harmony, while cadence, by structuring this fluidity, creates a balance between movement and rest.
Traveling on foot also means opening oneself to
discovery and new experiences.
This mode of travel naturally necessitates
stops, pauses that
allow us to observe, understand, and
immerse ourselves in the environment.
These moments of contemplation and reflection are essential to the journey, as they enrich the experience and nourish our perception of the world.
Each individual and each trip is unique. Our reactions, our discoveries, and the resulting emotions resonate differently within
each of us.
It is this sensitivity, unique to each traveler, that shapes the experience; it is emotion.
The Berluti project is a collaborative project with the brand. The aim was to reimagine the boutique at 9 Rue du Faubourg Saint-Honoré around the theme of walking.
Having been selected by the brand, I invite you to discover my interpretation of Walking for Berluti.
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